Sportswear Brands Incorporating Sustainability in Their Products
Sportswear constitutes an integral part of technical textiles. It also holds great potential as far as technology and design innovations are concerned. This product line is no longer sought after only by sportspersons; it has also seen a surge among the health-conscious, fitness freaks, and gym enthusiasts. Thus, the sportswear industry has seen a revolutionary advancement in the development of different sportswear categories like activewear, leisure wear, and athleisure to fulfil these diverse requirements. In this scenario, sustainability is an option which constitutes a major twist to this product line.
Sportswear has emerged as one of the most promising and technologically driven textile segments, with massive innovations and advancements being executed right from raw material procurement to the development and design of sports-specific clothing. Since the field is promising and innovative, several new promising technologies and trailblazing concepts are being introduced. One of them is sustainability; sustainable clothing brands aim to minimise the environmental impact of clothing production and are socially responsible, supporting human rights and fair labour.
People opt for sustainable sportswear because they want to have a positive impact on the environment and also on the workers in the supply chain. There are also many who appreciate timeless pieces—those that hold up to frequent wear rather than being part of ever-changing fashion trends. In short, people want to enjoy the uniqueness that small-batch clothing brands provide, along with the twist of sustainability.
So, then comes the question: which are the best sportswear and activewear brands that come with a sustainability twist? Based on a criterion that analyses company reputation, transparency, and first-hand testing and vetting, here are some of the best picks:
1. Girlfriend Collective: With a size range from XXS to 6XL, this brand offers the most stylish products ranging from tops, bottoms, matching sets, jumpsuits, inner wear, accessories, and more. Activewear is created here using recycled materials, including polyester, fishing nets, recyclable water bottles, etc. The company also uses cupro, which is a fabric made from cotton waste. The company makes textiles in Japan and Taiwan before manufacturing the clothing in a factory in Hanoi, Vietnam.
2. Match the label: Offering a size range from XS to 3XL, this brand, which is the most versatile, offers an array of products from tops, bottoms, dresses, jumpsuits, sleepwear, and more. Using natural, organic, and non-toxic materials, this brand designs quality basics that last and can easily transition from the street to the gym. They also offer a kids’ line of activewear, including sweatshirts, cotton tees, and joggers.
3. prAna: Again, offering similar ranges of products as listed above, this also offers clothes that are great for activities such as yoga, hiking, climbing, etc. Using eco-friendly fabrics such as Tencel lyocell, Tencel Modal, and organic cotton, prAna also donates a portion of its proceeds to Outdoor Outreach, which provides meaningful outdoor experiences for underprivileged kids and teens.
4. Wolven: Manufacturing activewear and swimwear in a factory in China, this brand also has a small team of tailors who make tees and dresses in Los Angeles. Poised to invest in carbon offset initiatives, this brand also supports rainforest conservation and landfill methane capture through a partnership with Climate Neutral. Guaranteeing healthy, safe, and environmentally friendly practices, this brand aims to make carbon-neutral, sustainable products.
5. LA Relaxed: Valuing ethical employment and making clothing using sustainable, vegan, and cruelty-free fabrics such as hemp, linen, and organic cotton in small batches to reduce waste and also improve quality control, this is one of the best vegan brands around. Consumers often rave about how comfortable the fabrics are.
There are several other sportswear brands, such as Pact, Threads for Thought, and several others. The idea is to manufacture and deliver sportswear brands with a sustainability twist, balancing style, comfort, and sustainability while also safeguarding Mother Nature.
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Read more: How to manage your supply chain efficiently