India is the second largest producer of textiles and garments in the world, and its fashion and apparel industry is projected to experience strong growth in the coming years, with a projected CAGR of 10%. According to the Indian E-commerce Trends Report of Unicommerce, the online fashion and accessories industry in India witnessed an order volume growth of 20.9%, becoming the segment with the highest order volumes in FY22. The apparel industry is constantly evolving, with new trends emerging each season.
Sustainable fashion, also known as eco-fashion or ethical fashion, is becoming an increasingly important trend in the industry, as brands are increasingly using organic cotton, bamboo, and linen. Recycled materials are also becoming more popular as they help to reduce waste and pollution. Sustainable fashion production involves reducing water and energy consumption, using low-impact dyes, and implementing fair labor practices. Athleisure is a trend that combines athletic and leisure wear, driven by the increasing popularity of comfortable, functional clothing worn both in and out of the gym.
The sports and athleisure retail market in India was valued at 158 billion Indian rupees in 2021, and estimated to grow to 402 billion rupees by 2025. Footwear made up the largest chunk of the market during the measured time period, amounting to 90 billion rupees. Brands are offering a wider range of options, from performance-focused gear to more casual and street-style pieces. Technology is being used to enhance the functionality of athletic wear, and apparel businesses are investing in research and development to create new styles.
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